Craft Beer – The Rise Of The Microbrewery
Craft or often referred to boutique beers are becoming more and more popular due the fact that people are starting to get sick and tired of the commercial beer which the major breweries in the world keep pumping out every year.
A craft beer is known to be a beer which has been produced by a microbrewery or a craft brewer which is produced in a brewery which can only produce a limited amount of beer and the brewers are known to strive for innovation and uniqueness.
The majority of breweries in the world are considered to be a microbrewery with only 43 out of the 1759 breweries in America considered major brewers. In Australia there has been a sudden surge in microbreweries as the market was almost 100% major breweries however now that a lot of the major breweries are no longer owned by Australians people have turned to the smaller ones to support the local economy.
Many craft beers have found their way to pubs and restaurants and actually start to out sell the commercial beers and some other alcohols such as spirits. This is mainly because of the higher quality people feel much happier paying the extra money for a good beer.
To be able to tell the difference between a craft beer or commercial beer is that most commercial beers or are average common beers such as real ales, bitter ales and so on for all common beer types. A craft beer would often be marketed with fancier labels and a bigger description of what the beer actually contains making it much more attractive to your average consumer.
Many people have turned to home brewing as well as a source to get better quality beer similar to boutique beers. Home brewing give you the complete control over what and how the beer is fermented and brewed. This means you also control flavours and other major factors for a beer.
If you’re not sure whether to make the jump from commercial beer to craft beers then there is plenty of non expensive ways you can do this. Firstly you could just go to a pub and try out a few of their craft beers. Secondly there is plenty of beer clubs you can join which sends you a selection every month of different and unique beers. Thirdly you can go buy some of the bottle shop and see how they go down. You will most likely be well impressed by craft beers as their quality is much higher than commercial.
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